How do SEO and social media help drive traffic to your online business?
When it comes to driving traffic to your business, SEO and social media platforms both play major roles. To better understand how SEO and social media platforms help your business, it would be easier to look at facts and statistics so you can understand how companies similar to yours have succeeded by using these two traffic drivers.
Facts About SEO
SEO has a major impact on long-term lead generation. 59% of marketers agree that SEO has had the biggest effect on their lead generation goals. Social media was second with a percentage of 21%, while pay per click is 20%. It is not surprising, therefore, that most businesses plan to increase their SEO budget.
When it comes to lead generation, 49% of marketers in the B2C business seem to agree that SEO ranks in first place when it comes to impacting their businesses. Pay per click and social media followed closely in that ranking with 26% and 25%, respectively. If you are considering doing SEO yourself as opposed to hiring an agency, make sure to give that decision a second thought. 21% of marketers agree that SEO agencies are far better at SEO than doing it in-house. Only about 11% agree that in-house SEO is preferable.
Social Media Facts
More searches are taking place in social media search engines than ever before. In 2012, searches in popular search engines such as Google and Yahoo dropped by 1%, while searches on social media sites increased by a dramatic 8%. Networks like Twitter, Facebook, and Amazon account for a majority of these searches. That does not mean you should ignore the power of organic search; it still carries significant weight. However, it is an important indicator that shows people are becoming more and more geared towards utilizing social media sites for acquiring their information.
Trends in Traffic Generation
The demand for SEO skills has risen dramatically in the past year. Job boards like Indeed.com recorded a 1900% increase for SEO job postings. It has also affected LinkedIn; there has been approximately a 112% increase in the number of profiles containing the word SEO.
Equally powerful is the use of emails for spreading the word about your brand. There are over 62 billion emails sent every day. An average person spends a certain amount of time each day reading emails. This is a powerful tool to use if you know how to utilize it effectively. What this tells you is that there are inherent benefits in utilizing different forms of marketing in your social media pages and websites.
Incorporating email marketing as part of your campaign will help you expand your reach even further. This can result in finding valuable customers over time. 81% of marketers that use this strategy call it “effective”. It’s true that SEO drives traffic, but it is email that actually drives conversions. 29% of marketers agree that traffic converts at the highest rate when done through email marketing. 22% say that email is their main source of conversion.
Don’t Forget About Blogging!
Of equal importance is the need to make blogging a part of your SEO and social media strategy. Over 92% of Fortune 500 companies are not utilizing the power of blogs for their businesses. This opens a window of opportunity for small and medium-scale businesses to take their fair share of the market.
It has been estimated that companies that blog at least 15 times per month generate over 5 times the traffic of companies that do not blog. A high percentage of companies that blog have acquired customers through their blogs. If you are thinking of going into social media marketing, you should be aware that blogging is the core of many social marketing strategies. 59% of companies say that blogging contributed significantly more to their business than any other method.
Time Tested and Effective
The facts and figures explained above should be enough to demonstrate the importance of SEO and social media when it comes to your online business efforts. However, it’s also important to realize that social media marketing isn’t simply utilizing Facebook, Twitter, Pinterest, and other social media giants. While using these sites can make a big difference in increasing visibility, there are other forms of social marketing that are considered less often, but are equally powerful. Email and blogging are older forms of social media marketing compared to Facebook, Twitter, and Pinterest, but they are time tested and effective. Even with the changing trends in our modern lifestyles, email and blogging have still managed to be a very effective method of driving traffic to your business.